The Challenge

Ground News needed to reach an audience that already cares about media bias, news literacy and political analysis — and frame their product as the obvious answer for those viewers.

Our Approach

• Overzealots — honestly, a no-brainer audience match. The creator’s audience is exactly the news-literate, politically engaged demographic Ground News exists for.
• A repeat placement structure (×4) reinforced the message and let us compound reach across return viewers – these are people who watch every video.

The Result

• Reach: 1M+ views | Reach 72k+ engagement

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The Challenge

Shopify wanted to tap into a new audience segment and re-establish themselves as the obvious go-to store builder for that vertical. The KPI here was brand awareness, not direct response – a different goal this time around.

Our Approach

• One impact placement with a niche creator (JVScholz) whose audience matched the segment Shopify was after.
• Awareness-led creative rather than performance creative. When the goal shifts, so does the execution.

The Result

Reach: 340,000+ views | Engagement: 10,500+ engagement

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Plaud needed bottom-of-funnel direct response in a tricky market. Public sentiment around AI is mixed, and the wrong creator pairing could have hurt the brand more than helped it. Selection had to be careful.

Our Approach

• Tight, considered creator selection. We looked for audiences that would actually be open to an AI product, paired with creators who already had credibility.
• Instead of generic feature explainers, we let each creator actually use the product first and built the integration around their real use case. The authenticity made all the difference.
• That genuine product experience — rather than a scripted run-through of the features – is what drove the strong performance.

The Result

• Strong campaign performance driven by authentic, use-case-led creative
• Reach: 1.1M+ views | 75,000+ engagement

The Takeaway

Authenticity isn’t just a vibe — it’s what makes the integration land. Real product use beats a scripted feature list every time.

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Ekster wanted bottom-of-funnel direct response — not just broad reach. The goal was simple: get their product in front of engaged viewers who actually buy.

Our Approach

• Same playbook as Outskill – sub-niched news, history and education creators with deep audience trust.
• We started with an integration with Alexandre from History Legends. The numbers came back ROAS-positive, which gave Ekster the confidence to keep going.
• From there it became an ongoing partnership. Alex has been re-booked, and other creators on our roster have now done 10+ integrations with Ekster, a strong signal that this audience type is working well.

The Result

• Initial integration: ROAS-positive
• Creator re-booked, which is usually the strongest signal an audience segment is working
• 10+ Ekster integrations across our news-space roster, suggesting sustained ROI and consistent scalability.

The Takeaway

Engaged audiences are the leverage. When a brand keeps rebooking the same creators, that’s the signal that matters.

The post Ekster appeared first on Velure Influence.

The Challenge

Outskill needed to reach a qualified, educated, knowledge-hungry audience at scale. The AI space had become noise – flooded with vibe-coding bros and generic ‘AI tool’ content. Their target wasn’t dabblers; it was professionals genuinely committed to learning AI tools and applying them in their jobs. They needed weekly lead generation that could hit quota – consistently.

Our Approach

• We skipped the obvious AI/tech creator pool. Their audiences were saturated and skeptical, and we didn’t want to fight that.
• Instead, we placed Outskill inside sub-niched politics, education and news creators with loyal, daily-returning audiences. When viewers treat a creator as their primary news source, that trust transfers to anything the creator endorses.
• These audiences are pre-qualified by nature – educated, mature, and used to engaging with complex topics. Exactly Outskill’s ideal customer.
• When one of our creators couldn’t manage the workload, we stepped in directly — handling scripting and editing on their behalf. We used Manus AI plus a lot of manual audience watching to nail the tone, and the video performed exceptionally well.

The Result

• Average CPL: $10
• 20 sponsored videos delivered
• 11 different creators activated across the campaign
• 5.27M+ Views | 325K+ Engagement

The Takeaway

If you’re not running on news and politics creators, you’re leaving a qualified audience on the table.

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